Hey! Welcome to the brand positioning lesson. We're almost down to the final elements of your messaging guide. You are doing great work so far. This may feel challenging, but, I promise, you are doing better than you know!

In this lesson, we're going to craft your brand positioning and founder story.

But first! I want to take a moment to discuss messaging goals with you.

So, what are messaging goals?

Messaging goals are actionable statements about who you'd like to speak to in your brand, outcomes you'd like to see from your brand message, as well as feelings, concepts, and big ideas to evoke within your marketing.

So, why do we need to state these anyway?

Now that we're writing brand positioning and thinking about how to position you as the founder of your business, we want to think big picture.

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Lesson Six: Brand Positioning