In this module, you will be learning about why we do customer research, where I do my customer research, and how you can access those resources with ease. I will also be giving you information about how to get the research that you need. How can you survey clients? How can you run polls? Where can you look for information that isn't those sources, and so much more. 

I'm so excited for you to  see where this journey takes you and what insights you learn about your dreamiest clients. This will be great preparation for module three, brand messaging. Let's get to it!

Welcome to Module Two!