MODULE 9: Content Strategy and Blogging
MODULE 8: Email Sequences
MODULE 7: Lead Magnets
MODULE 6: Sales and Landing Pages
MODULE 5: Website Copywriting
Module 4:Website Strategy and SEO
Module 3: Brand Messaging
Lesson 2: Copy Foundations Resources
Lesson 1: Copy Foundations
Module 2: Research and Excavations
Module 1: Copy Foundations
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Welcome to the final lesson of the brand messaging module! In this final lesson, we'll be adding the finishing touches in the Brand Heart section.
Before we do that, I just want to take a moment to say, congratulations! You're almost done with your brand messaging guide. In the next section of this module, you'll have a chance to submit your draft for feedback if you'd like comments from me.
But first, let's talk about the brand heart.
The brand heart includes 4 things: vision, values, philosophies, and inspirations.
Lesson SlideDeck
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Lesson Seven: Brand Heart
Carefully watch each training, study the brand messaging guide, and begin filling in each section. Take your time really processing through your ideas, and start to uncover what that brand message is.
Once your document is in a place where you’re ready to share, add it to the Feedback channel in the Slack group and let us know where you are with it and how we can support you.
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