Before you begin writing, watch this tutorial to learn more about the brand messaging guide template and choose your preferred writing format.

In this lesson, you'll uncover the words and phrases behind your brand through creating a verbal landscape, developing your voice & tone, and discovering your brand personality.

Collate everything you learned from your customer research and begin to envision who your ideal client is. You'll write a client profile that focuses on real people, not imagined archetypal personas.

Whether you've read Building a Storybrand by Donald Miller or you're completely new to it, watch this lesson for an overview of how to apply the Storybrand framework to your overall brand message.

In this lesson, you'll learn about writing taglines, clarifiers, and mission statements, which are core brand messaging pieces you'll be bringing into your website copywriting later on.

By creating grounded, solid messaging goals, you'll turn your attention to writing your brand's positioning and your own founder story. We'll also look at several examples to give you ideas and direction.

To round out your brand messaging guide, you'll construct your vision, values, philosophies, and inspirations by looking at example statements to give you ideas on talking points.