Here, you’ll begin by generating an idea your audience wants, as well as learning about the different formats for your lead magnet. There are a lot of possibilities here, and you’ll find that this section of the course is really customizable depending on your goals. 

Next, you’ll learn about the rhetorical moves to make in a lead magnet, guided by specific examples. Finally, you’ll also see a bonus lesson included here sharing more details about what tripwires are and how they work, so you can consider if it fits into your overall strategy.

Welcome to Module Seven!