MODULE 9: Content Strategy and Blogging
MODULE 8: Email Sequences
MODULE 7: Lead Magnets
MODULE 6: Sales and Landing Pages
MODULE 5: Website Copywriting
Module 4:Website Strategy and SEO
Module 3: Brand Messaging
Lesson 2: Copy Foundations Resources
Lesson 1: Copy Foundations
Module 2: Research and Excavations
Module 1: Copy Foundations
Bonus Module 2
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In this bonus lesson, you'll learn what a tripwire is, how it works, and consider if it fits into your current strategy.
Lesson Slide Deck
Downloads
BONUS LESSON: TRIPWIRES
Begin by taking some time to consider the different formats of lead magnets and take a few minutes to brainstorm some ideas that fit into your brand message and overall strategy. Share some of your ideas with the group. Is there any you feel confident moving forward with? Are you struggling to structure the idea? Let us know and we can hone the idea, or you can move forward with your favorite one.
Then, create your lead magnet for your website. Take some time to polish it and ensure it feels ready to share before you add them to the Feedback channel for review.
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