Welcome to Module 1! In this module, you will be learning about the six copy foundations, as well as the other copy considerations to keep in mind as you begin to shift from looking at copy from a business owner's perspective to a consumer's point of view so that we can start looking at copy more objectively.
Instead of just starting you out writing, we're going to study copy, look at examples, begin building a swipe file, and really understand what goes into good copy so that you can write and communicate more effectively.
Welcome to Module One!
Lessons in this module
Discover the 6 foundations of excellent copy and get an insider's look through a copywriter's eye at several copy examples across mediums, from web copy, ad campaigns, and even a glasses cleaning cloth!
Lesson 1: Copy Foundations (33 min.)
LESSON 1
Now that you've learned about the copy foundations, begin building your own copy swipe file. Save the things that grab your attention and study them! Also includes an over-the-shoulder of more examples.
Lesson 2: building a swipe file (13 min.)
LESSON 2
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