You've probably heard a lot of conflicting advice about copy. Like when you're writing your about page, it's about them, not about you. Or vague advice to tell a story, which isn't bad advice, but perhaps it's not the most actionable.

We hear a lot of things about copy, but odds are good that you know good copy when you see it. When you're looking as a consumer, you're constantly seeing messages. We're seeing thousands of messages per day, whether that is through our TV screens, our phones, our social media feeds, wherever we're seeing it on billboards, when we're out in magazines, all kinds of media, we're seeing those messages.

Some of them are ads. Other things are people's websites, Instagram posts, anything that you're seeing that is written and that's not just in the entrepreneur world, it's all over the place, even when you're shopping online.

If we can shift our lens from an entrepreneur, who's hearing this vague advice, and we can shift back into a consumer mindset, we can start to look at copy a little bit more objectively and begin to have better ideas of what makes copy good before we start writing.

Downloads

Lesson One: Copy Foundations