MODULE 9: Content Strategy and Blogging
MODULE 8: Email Sequences
MODULE 7: Lead Magnets
MODULE 6: Sales and Landing Pages
MODULE 5: Website Copywriting
Module 4:Website Strategy and SEO
Module 3: Brand Messaging
Lesson 2: Copy Foundations Resources
Lesson 1: Copy Foundations
Module 2: Research and Excavations
Module 1: Copy Foundations
Bonus Module 2
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Now that you've learned about the Copy Foundations, here you'll discover a worksheet to help guide you as you begin to look critically at copy. I'm also sharing how the foundations work in action on real-world examples, which are also linked in the Google Drive folder below.
Through this video, you'll discover an inside look at several linked examples and get a feel for what it's like to create a swipe file, a popular tool for collecting inspiration (but NOT imitation) as we see copy out in the world on our screens, on billboards, and even on our favorite products.
Lesson transcript
Downloads
Lesson Two: building a swipe file
Now that you've learned about the Copy Foundations, take some time to create your own copy swipe file. When you see a strong piece of copy (something that is compelling to you), add it to your swipe file. I recommend creating a folder in Google Drive alongside your course materials.
Try to find at least 1 piece of copy, whether it's a web page, tagline, email. Feel free to post it in our Slack group or bring it to our next call. Let's talk about what makes it work!
Bonus: if you see a bad piece of copy, share it with the group and let's talk about it. Why doesn't it work? Could it be better with some changes?
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