Hello and a very warm welcome to the website copywriting module. I know this is the one that you've been waiting for. You've done so much work up to this point preparing for this. I just want to say, great work. You have a lot in hand already and you're so much closer than you think.

As you may see already each lesson in this module is broken up into each respective page. Homepage, about, services, portfolio, and contact will be the main foundational pages that we will be working on. 

Something you may notice as well is there is a lesson around writing basics around headline writing, creating button copy for calls to action, and also sentence construction. This is something you can skip ahead and come back to later if you like, or if you'd like to go more in depth into the mechanics of writing, this would be a great place to do so. 

I just invite you to take your time, get your favorite beverage, and start to write that website copy. You will be guided at every step with the signature frameworks for each page. 

Every section of your website is mapped out already. You'll see examples, explanations, and videos guiding through every single step. If you just go page by page, section by section, before you know it, you'll have your website copy draft completely done.

Welcome to Module Five!

Lessons in this module

Now that you've completed your brand messaging guide and conducted SEO keyword research for your website, now it's time to put all the pieces together. But first, a training to guide you through writing mechanics.

Lesson 1: WRiting Basics (36 min.)

LESSON 1

Write your homepage section-by-section following the homepage writing framework. You'll learn exactly how each page element works and how to apply it yourself.

Lesson 2: Writing Your Homepage (43 min.)

LESSON 2

Write your about section-by-section following the about page writing framework. You'll learn exactly how each page element works and how to apply it yourself.

Lesson 3: Writing Your About Page (31 min.)

LESSON 3

Write your services landing pages, as well as the individual pages for each of your services, step by step.

Lesson 4: Writing your services pages (40 min.)

LESSON 4

Write your portfolio and/or case study landing page using the portfolio page framework.

Lesson 5: Writing Your POrtfolio page (7 min.)

LESSON 5

Round out your website copywriting document by writing your contact page and considering which form fields you'll need on this key decision page.

Lesson 6: Writing your contact page (5 min.)

LESSON 6

Bring together your full copywriting document, polish your work, and get ready to submit your writing or publish to your website.

Assembling Your Website Copywriting Document


LESSON 7