At this point, you may have a clear idea of your overall brand message, but may be thinking... but how do I turn this into a website?

As you may remember, it was challenging to write your positioning, taglines, clarifiers, and other external-facing language BECAUSE here, we wanted to challenge you to begin with the message first, with the belief that the website would follow.

While you are already equipped with some solid language already, you'll need to head into this next module prepared to write words that will guide and connect with your dream clients, the people you identified in the brand messaging module.

In this lesson, we're going to be talking about key elements of website copy, from constructing strong sentences to headline writing and button copy. But first! Let's start with best practices.

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LESSON ONE: WRITING BASICS