Lesson One: Generating Ideas Your Audience Wants

Module Seven /

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In this lesson, you'll learn about different types of lead magnets, how to generate an idea your audience will want to download, and more best practices.

If you're just landing here and you're not totally sure what we're about to get into, let's
start with the basics.

A lead magnet is a free digital download that you offer your audience in exchange for their email address. It's used for the purpose of building your email list so you can nurture your audience and sell to an engaged, active list full of people who love hearing from you.

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Lesson One: Generating Ideas Your Audience Wants