We're going to get started on talking about sales and landing pages. First, we'll talk about them together, compare and contrast, and then I'll guide you through the writing process for each in their respective lessons.

In this lesson, you'll learn the basics of sales pages and landing pages, their core differences, customer journeys, and see examples of both in action.

Let's start with sales pages. A sales page is a web page intended to sell ONE primary offer. They are often extended pages. That's where the term 'long form sales pages' often factors in.

You may be wondering, even if you've seen a sales page out on the internet, what is the difference between a sales page and just a regular website copy page?

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Lesson One: Sales Pages vs Landing Pages