MODULE 9: Content Strategy and Blogging
MODULE 8: Email Sequences
MODULE 7: Lead Magnets
MODULE 6: Sales and Landing Pages
MODULE 5: Website Copywriting
Module 4:Website Strategy and SEO
Module 3: Brand Messaging
Lesson 2: Copy Foundations Resources
Lesson 1: Copy Foundations
Module 2: Research and Excavations
Module 1: Copy Foundations
Bonus Module 2
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In this lesson, we're going to discuss the elements of a sales page, copy prompts, and ethical copywriting as it relates to the sales process.
To recap, in the sales vs. landing pages lesson, we talked about sales pages as a web page intended to sell ONE primary offer. They are often extended pages. That's where the term 'long form sales pages' often factors in.
The use case of a sales page is most often to sell a digital product, membership, course, or program, but they can also be used to sell productized services.
What I mean by this is a service with exact deliverables and standardized pricing that is delivered almost like a product. For example, a VIP day.
With that being said, let's dive into sales page writing!
Lesson Slide Deck
Downloads
Lesson Two: Sales Pages
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