Lesson Two: Writing Your Nurture Sequence

Module eight /

The Copy Society / 

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In this lesson, you'll learn how to write a welcome/nurture sequence that pairs with your lead magnet. Together, we will write a 5-part email sequence to your subscribers.

As a reminder (you'll know this if you've already watched the previous video about types of nurture sequences), a welcome or nurture sequence is a set of emails, usually ranging anywhere from 3-10 emails welcoming a subscriber onto an email list. This sequence is generally triggered by a sign-up for a lead magnet.

While you can do less or more, I'm going to teach you a 5-part email sequence because this is the most classic format.

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LESSON TWO: WRITING YOUR NURTURE SEQUENCE