Lesson Three: Weekly Email Writing

Module eight /

The Copy Society / 

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In this lesson, you'll learn all about writing a weekly email your subscribers will be excited to open. We're going to talk about things like naming your newsletter, subject lines, and what to include.

A great reason to send regular emails is that it is a way to play a longer game. You don't
have to hard sell all the time. It's a type of nurture content that allows you to show up for people, provide value, let them see you, and eventually decide for themselves to work with you.

Then, when you do more salesy-style emails later on, you don't need to worry you're going make someone confused because they don't know who you are. Lastly, it is a GREAT avenue for cultivating the right audience for any kind of DIY offerings. If you know you'd like to offer templates, workbooks, courses, or even a group program like this one, email lists are an EXCELLENT way to get in front of people.

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LESSON THREE: WEEKLY EMAIL WRITING

Write your email sequence. Take some time to polish it and ensure it feels ready to share before you add to the Feedback channel for review. If you need additional support, feel free to share your ideas or even an outline before you begin writing!

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