In this lesson, you'll learn all about the types of email sequences. We won't be writing all of these together, but this lesson is all about understanding how certain kinds of sequences work and what we can generally expect from them.

What we're doing here is primarily nurture sequences, as in, the kind of
sequences that are meant to bring people into your orbit and attract them into your business but not 'hard sell' all the time. It doesn't mean you *can't* hard sell in these kind of emails, but you usually won't.

The other kinds of sequences are sales sequences. So you'll usually do these kinds of sequences for the launch of a service, product, course, or program to drive sales to that specific offer. Let me briefly go over them before we delve into nurture sequences.

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LESSON ONE: TYPES OF EMAIL SEQUENCES