Module Four - Lesson Three

MODULE 9: Content Strategy and Blogging

MODULE 8: Email Sequences

MODULE 7: Lead Magnets

MODULE 6: Sales and Landing Pages

MODULE 5: Website Copywriting

Module 4:Website Strategy and SEO

Module 3: Brand Messaging

Module 2: Research and Excavations

Module 1: Copy Foundations

MODULE 9: Content Strategy and Blogging

MODULE 8: Email Sequences

MODULE 7: Lead Magnets

MODULE 6: Sales and Landing Pages

MODULE 5: Website Copywriting

Module 4:Website Strategy and SEO

Module 3: Brand Messaging

Lesson 2: Copy Foundations Resources

Lesson 1: Copy Foundations

Module 2: Research and Excavations

Module 1: Copy Foundations

Bonus Module 2

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Lesson Three: Website Heatmaps Training

Module Four /

The Copy Society /

In this lesson, you will learn about Hotjar, visitor recordings, the 3 types of heatmaps (click maps, scroll maps, and move maps), and how to use them to analyze your website. You may use this as an opportunity to assess your current website, or, if you prefer (or don't have a website yet!), a moment to learn about how heatmaps work so you may use these later on, post website copywriting.

Lesson Transcript

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Lesson Three: Website Heatmaps Training

Yay! You've officially completed your SEO keyword research, mapped it into purposeful page titles and meta descriptions, and now have the foundation to install a heatmap on your website.

In the next module, you'll be implementing all you've worked on in modules 2-4 by diving into your website copywriting.

Although this module did not have a writing component, you are welcome to share your findings with the group and ask any further questions you may have about SEO.

If you're looking for other avenues to up your SEO game, I also recommend...

Installing a Google My Business profile to show up in local search. This is especially a good idea if you're operating in a specific area. This can help you show up in 'local packs', which are the maps that pop up when you search for local businesses.
Naming your images with keywords that match up to each page.
Checking your page speed and ensuring your pages load fast, as this affects both your conversions and search engine optimization.
Submit your sitemap to Google to make sure it can crawl your latest content.
Install Google Analytics on your site so you can see how people are finding you. Data is power!
Build authority by getting links on other websites -- getting featured on podcasts, blogs, in media, etc. can be a great way to do this. Remember, you NEVER want to buy links and only get these honestly and openly.
For further reading, checkout this comprehensive article from Ahrefs.

Take Action

Heatmap Case Studies

Heatmap examples & Types

Download

Heatmaps Analysis Document

How to create a heatmap in hotjar

Keyword Research Resources

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