MODULE 9: Content Strategy and Blogging
MODULE 8: Email Sequences
MODULE 7: Lead Magnets
MODULE 6: Sales and Landing Pages
MODULE 5: Website Copywriting
Module 4:Website Strategy and SEO
Module 3: Brand Messaging
Lesson 2: Copy Foundations Resources
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Module 2: Research and Excavations
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This lesson is a comprehensive look at SEO keyword research - how to do research, what to look for, how to use the tools, and why this applies to copywriting. There are two videos in this lesson. One is a how-to showing you how to use these tools to conduct SEO keyword research, and the other (next lesson) places it in context with a real-time, over-the-shoulder video where I conduct SEO keyword research for 2 of our TCS students. In this video, you'll learn how to use the SEO keyword spreadsheet and explore Moz.
Lesson Transcript
Downloads
Lesson One: SEO Keywords Training
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